Deen Style Tokyo

Overview

Deen Style Tokyo is La dolce vita's 2019 commercial design project in Xitun, Taichung. It is the first flagship store of Factory Gear, a Japanese premium hand-tool brand, in Taiwan. The brand's core idea is Be Cool, Be Happy. This is not simply a retail shop, but a hybrid space for men's lifestyle and craft, integrating four distinct functions within one venue: a hand-tools showroom, a Japanese-style bar, a men's barbershop, and a curated apparel selection.

The design challenge was to let the four functions converse rather than collide. Each zone holds its own rhythm, yet a unified language of Deen Style Tokyo runs through the entire space, a Japanese sensibility taking root in Taiwanese soil.